Logo
media

Safety Ok Please

BAJAJ ALLIANZ GENERAL INSURANCE

agency | Dentsu Creative

Bold truck art visuals
drive home road safety
messaging
industry

INSURANCE

scope

DIGITAL

highlight

SAFETY WEEK

JAN 2025

the brief

For Bajaj Allianz General Insurance's Road Safety Week campaign, we aimed to use visuals related to truck art, tapping into its cultural significance and widespread recognition. This vibrant, bold art form is relatable and iconic, making it perfect for reinforcing the campaign message and ensuring strong recall.

the campaigns

For Bajaj Allianz General Insurance's Road Safety Week campaign, we aimed to use visuals related to truck art, tapping into its cultural significance and widespread recognition. This vibrant, bold art form is relatable and iconic, making it perfect for reinforcing the campaign message and ensuring strong recall. For Bajaj Allianz General Insurance's Road Safety Week campaign, we aimed to use visuals related to truck art, tapping into its cultural significance and widespread recognition. This vibrant, bold art form is relatable and iconic, making it perfect for reinforcing the campaign message and ensuring strong recall.

project contributors

Advertising Agency

Preetam Design Studio

Designer

Preetam Ghosh

Creative Head

Preetam Ghosh

Copywriter

Preetam Ghosh

worked on this campaign?

79

million

impressions

For Bajaj Allianz General Insurance's Road Safety Week

150

million

reach

For Bajaj Allianz General Insurance's Road Safety Week

#2

on twitter

trending

For Bajaj Allianz General Insurance's Road Safety Week

awards
awards
awards
awards
awards
awards
awards
awards
awards
awards
awards
awards
awards
awards

brand design of the year

ET Rising Maverick Awards

2025

best digital campaign

ET Rising Maverick Awards

2024

emerging brand of the year

ET Rising Maverick Awards

2023

top influencer marketing

ET Rising Maverick Awards

2022

tap. share. inspire.

tags

#QuadrotorTechnology #AI Companies AI film AI Leadership AI Professionals AI #Talent AI Technologies Artefact 3000 #Artificial Intelligence Artificial Intelligence Careers Artificial Intelligence Future #Breaking Into AI Data Science Diversity In Tech #Empowering Women In Technology Female Representation In AI Gender #Diversity In AI Inclusive Tech Industry Networking In AI Tech Careers For Women Tech #Industry Technology Innovation Women In AI Community Women In AI Leadership #Women In Artificial Intelligence Women In Data Science #Women In STEM Women tech

your top picks

Start the day with Nescafe

Start the day with Nescafe

NESCAFÉ

agency: Horizon9

Late To The Party, But Now Running The Show

Late To The Party, But Now Running The Show

Swiggy

agency: KIIT

Bhima Jewels Shines Brightest with Sobhita Dhulipala

Bhima Jewels Shines Brightest with Sobhita Dhulipala

Libra Mattress

agency: Studio Alpha

Creativity in Action

Creativity in Action

Dove

agency: Leo Burnett

Unlock Your Potential

Unlock Your Potential

Nike

agency: Wieden+Kennedy

Feel the Breeze

Feel the Breeze

FanCo

agency: Ogilvy

Power in Your Pocket

Power in Your Pocket

Samsung

agency: Cheil Worldwide

Fuel the Fire

Fuel the Fire

Red Bull

agency: Virtue

Crafted for Excellence

Crafted for Excellence

Apple

agency: TBWA\Media Arts Lab

Bold Moves Only

Bold Moves Only

Pepsi

agency: BBDO

designing its purpose,
building with bharat.